Whilst at Droga5 I produced a series of type treatments that could be applied to the active images used in the upcoming Puma campaign. The idea was conceived to add depth to the image integrating action of the object with the typography.
Bag 2 U is a innovative product that works as an electric monitoring system attached to your bag indicating the various stages of the airport check out delivered through a downloaded application. This concept aimed to relieve the added stress of baggage handling by giving the consumer a real time view of steps from check in to check out. A visual identity, app design, airport kiosk and video walk through were all created to show how the product would operate.
Whilst in College I was tasked with the challenge of packaging whole fruit and choosing an existing company that it would align well with as a subbrand. As a response to the brief, I planned to focus my attention on what would appeal to school children. The idea expanded on the preexisting character set to develop a unique language and bold character set that children could relate to.
Dark Horse New York is a music talent agency that focuses on up and coming artists from Australia and America. A brand mark and color scheme were created that reflected a rock-n-roll look and feel. The idea was to maintain a very simple yet strong aesthetic that was eye catching and suited the founders personality.
Twice a year Billy Blue College of Design sees off a number of qualified students into the creative industry. Select students are offered with the opportunity to come up with the concept for the exhibition. Volume 1 the concept directed the design community through a narrative of visual responses, based on the typical exchange that occurs during an interview for a design position. This approach provided attendees with a unique introduction to 50 fledgling creatives. Young designers revealed their personality, aspirations and inspirations in addition to their design skills. We aimed to supply industry with a head start in finding designers that are the ‘right fit’ on more important levels than simply design execution capabilities.
I was part of the visualization team. In charge of the branding & identity process.